Eunice Johnson was co-owner, with her husband, of Chicago-based Johnson Publishing Company, the publisher of Ebony Magazine. She founded the Ebony Fashion Fair (EFF) in 1958. The annual fashion show featured male and female models of mostly African-American descent modeling fashions from top European designers such as: Yves St Laurent, Oscar de la Renta, Pierre Cardin, Paco Rabanne, Givenchy, Jean Paul Gaultier, Valentino and Emanuel Ungaro. Johnson's aim was to bring high fashion couture to the African-American woman who often didn't have access to the best shops and to provide access to models of color.
Many African-American fashion designers got their start with the show including Stephen Burrows, Patrick Kelly and Willi Smith. The EFF ended in 2009 after the death of Ms. Johnson. Since her passing, Johnson Publishing has been gradually deaccessioning the fashion archive. This 1980s collection from Madge includes some of the last pieces that were made available.